Actually, this is nothing new. This is Nixon's southern strategy, devolved.
The people they are seekinjg to divide may be different, but the strategy is the same; disgusting and crude.
No Hat Tip:
"The phrase comes from the Latin divide et impera, which translates to 'divide and rule'.
Effective use of this technique allows those with little real power to control those who collectively have a lot of power (or would have much power, if they could get united).
Typical elements of this technique involve" (Please do read on: everyone should see this^)
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